Pillar one · AI
The Avatar Engine
You are not targeting an audience. You are targeting a person. The agent sweeps every
competitor in your market, pulls their ads, keeps only what is still running after
60 days, and watches each video frame by frame to write back why it works.
Then it turns around and researches your brand. Your product, your reviews, your
buyers. Out of that it builds your avatars, the mechanisms and the call-outs, hands you
the ideas, and generates the images off your own avatar.
For Q4: it runs the same sweep on last November's winners.
Pillar two · AI
Acquisition
Broad. No interests. No lookalikes, because the targeting already happened in pillar one.
The account structure, and the rule most people get wrong: an ad has not earned an
opinion until it has spent. Judged on MER and account ROAS, never ROAS per ad.
The AI runs the pause sequence for you, the 13 questions against every ad every day.
It reports the anomalies it found each week, tells you day by day where the account
stands, and builds the ad set ready to go live.
For Q4: what changes when CPMs double, and how you win the quarter.
Pillar three · AI
Retention
The eight flows, and the campaigns, which is where most of the money is actually left.
The agent writes them and designs them, copy, layout and images, handed over ready to
schedule. Here WhatsApp is the channel, not SMS.
If your list is too small, that is not a reason, it is the first thing to fix.
Grown properly with pop-ups that are worth having.
For Q4: warming starts in August. Klaviyo's own deadline is 29 August.
You are not going home to build this.
I show you the whole machine on Tuesday, and I am not holding the good part back.
But the AI is our edge, not your new job. Most people in the room will want it run for
them, and at the end I will explain how that works. Black Friday is 27 November,
which is 101 days out.